![LAFC_Welcome to the Club_Planet Fitness_Web[39]](https://images.mlssoccer.com/image/private/t_editorial_landscape_12_desktop_3x/f_auto/mls-lafc/edpic7jbefwlwap7efcd.jpg)
LAFC has agreed a new, multi-year partnership with the Los Angeles area Planet Fitness franchisees. Planet Fitness, the franchisor, is one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand and 2,500+ locations system-wide, with more than 18 million members. Planet Fitness’ mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, called the Judgement Free Zone®. Planet Fitness will serve as the Official Fitness Clubs of LAFC.
“Teaming up with the Los Angeles area Planet Fitness locations to support our fans on their health and wellness journey perfectly aligns with our mission of being a Force For Good in L.A.,” said Larry Freedman, LAFC Co-President & Chief Business Officer. “Planet Fitness has shown tremendous commitment to providing accessible fitness in a supportive and inclusive environment and we look forward to working with them on some exciting initiatives that will impact our community.”
As part of the new partnership, Planet Fitness will join Stater Bros as an Associate Partner of the LAFC Youth Camps and Clinics which kick off this spring. Planet Fitness will also receive custom digital content and prominent in-stadium branding at BMO Stadium.
“We are excited to align our values with LAFC and create a shared experience for fans in the growing LA market, with over 90 Planet Fitness locations. With the continued interest of soccer, this partnership will allow us to bring the Judgement Free message to LAFC fans and expand both brands in neighborhoods across the Los Angeles market,” Joe Bernatowicz CEO of So Cal Gyms – a Planet Fitness Franchise.
To kick off the new partnership, LAFC fans can visit any of the 90+ L.A. area Planet Fitness locations and join for only $1 down.
ABOUT PLANET FITNESS
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2023, Planet Fitness had approximately 18.7 million members and 2,575 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
